Apple is hosting its long-awaited launch event today for several products, but the company’s first announcement today wasn’t something entirely-new. There’s a new purple color for the iPhone 12, and it will be available soon.
During today’s event, Apple revealed that the iPhone 12 will get a new purple color, joining the existing black, blue, green, and red designs. The purple color has a “precision-milled back design,” according to Apple.
The new color will be available for pre-order this Friday, April 30th. Apple didnt’ mention pricing, but it will presumably follow the same MSRPs as the other colors: $729 for the iPhone 12 Mini, $829 for the regular iPhone 12, $999 for the iPhone 12 Pro, and $1,099 for the iPhone 12 Pro Max.